After the recent launch of the updated Harrier and Safari, Tata Motors has its sights set on the fiercely competitive C-SUV segment in India. With SUVs dominating the market, Tata is gearing up to introduce its latest offering, the Tata Curvv, a coupe SUV in the C segment in a move to capture a significant share in this lucrative segment. Here’s a comprehensive look at what to expect from this highly anticipated vehicle:
What sets Tata Curvv apart from its competitors is its distinctive coupe SUV design, a rarity in the Indian market. With sleek lines and bold contours, the Curvv promises to make a statement on the roads. The front fascia features striking LED DRLs that extend to the ORVMs, enhancing its visual appeal. The design language of the Curvv is a harmonious blend of elegance and modernity, setting it apart from the crowd.
The Tata Curvv will be offered in both ICE and EV configurations, catering to the diverse needs and preferences of consumers these days in India. The ICE variant is expected to be powered by a potent 1.5-litre turbocharged four cylinder petrol engine, which should deliver decent performance on the road. On the other hand, the EV variant is anticipated to feature a high-capacity battery pack, offering a good range.
Tata Motors plans to launch the Curvv sometime in 2024, with the EV variant set to debut first, followed by the ICE variant. As the launch date draws closer, anticipation is mounting among automotive enthusiasts eager to experience the Curvv firsthand. In terms of competition, the Curvv EV will go head-to-head with upcoming electric SUVs such as the Maruti eVX and Hyundai Creta EV, while the ICE variant will rival established contenders including the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Skoda Kushaq, Volkswagen Taigun, and MG Astor.
Pricing is a crucial factor in the success of any vehicle, and Tata Motors understands the importance of offering competitive pricing to attract consumers. We expect that the Curvv should be priced in the range of INR 12 lakh to INR 22 lakh (on-road) for the ICE variant and INR 16 lakh to INR 23 lakh (on-road) for the EV variant. This pricing strategy aims to appeal to a wide range of consumers while ensuring that the Curvv remains a compelling option in its segment.
