Formula 1 has revealed that LVMH will become a Global Partner in 2025, coinciding with the sport’s 75th anniversary. The 10-year partnership will feature brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer.
In a joint announcement, both companies described the collaboration as an alliance between luxury and motorsport, set to begin next season during a time of growing popularity and cultural significance for Formula 1.
Details of the agreement will be made public in 2025. However, based on what has been shared so far, Formula 1 drivers might sport a bit more ‘bling’ in the future. Given some drivers’ history with jewellery, it will be interesting to see how this develops.
