The Mahindra Thar Roxx has arrived as a bold new chapter in the Thar legacy. Positioned as a more premium, lifestyle-oriented SUV while retaining its rugged DNA, the Roxx is designed to appeal to both off-road enthusiasts and urban buyers who want an SUV that commands presence. But what makes it stand out? Here’s a complete breakdown of its price, features, and value proposition.
Design and Presence
At first glance, the Mahindra Thar Roxx is unmistakably a Thar — upright stance, wide wheel arches, and tailgate-mounted spare wheel — but it has been reimagined for a more commanding presence. A longer wheelbase, trapezoidal wheel arches, and smooth body panels give it a mature look.
What truly sets it apart from the standard Thar is its five-door configuration. This makes the Roxx not only more practical but also more versatile for everyday family use. The extra doors ensure easier ingress and egress, especially for rear passengers, and transform the Thar from a niche off-roader into a genuine lifestyle SUV.
Notable highlights include:
- Dual-tone metal roof with a sleek black finish, paying homage to the Thar’s adventure aesthetic.
- C-shaped LED DRLs and LED projector lamps, adding a futuristic identity to its front profile.
- R19 diamond-cut alloy wheels — among the largest in its segment, built for road presence and all-terrain grip.
- A fresh grille design, retaining its rugged character but with a more premium polish.
Premium Interiors and Comfort
Step inside the Roxx, and the upgrades are clear. The SUV features a refined, modern cabin with premium upholstery options, leatherette trims, and a choice of Mocha Brown interiors for 4×4 variants.
Unlike the three-door Thar, the Roxx has been designed to comfortably seat five passengers. The extended wheelbase allows for greater legroom, while a 60:40 split rear seat with multipoint recline provides both comfort and flexibility.
Highlights include:
- A panoramic sunroof, the largest in its segment, ensures a more open and airy feel.
- Powered and ventilated front seats, designed for comfort in India’s hot climate.
- Harman Kardon 9-speaker audio system with Dolby Atmos, delivering a cinema-like audio experience.
- Dual-zone climate control and rear AC vents for uniform cooling.
- Quiet cabin engineering (NVH control), ensuring refinement even at higher speeds.
Practicality has not been ignored either. With its extended wheelbase, the Roxx offers class-leading cabin space and improved legroom, while a 60:40 split rear seat with multipoint recline ensures flexibility.
Engine and Performance
The Thar Roxx is powered by Mahindra’s tried-and-tested engines, tuned for performance as well as efficiency:
- 0L mStallion TGDi petrol: Produces up to 130 kW (≈174 bhp) and 380 Nm of torque. Available with both 6-speed manual (330 Nm) and 6-speed automatic gearboxes.
- 2L mHawk diesel: Offers 128.6 kW (≈172 bhp) and 400 Nm of torque in 4×4 automatic trims. Lower diesel trims deliver 111.9 kW (≈150 bhp) and 330 Nm of torque.
Buyers can choose between RWD and 4×4 variants, with part-time 4WD featuring a low-range transfer case. Advanced systems like CrawlSmart (automatic throttle adjustment for hill climbs), IntelliTurn (assists in sharp off-road manoeuvres), and Electronic Locking Differential (ELD) make the Roxx one of the most capable SUVs in its class.
Safety and Technology
Safety is a strong point of the Thar Roxx, which has received a 5-star Bharat NCAP rating. It comes equipped with 35+ standard safety features, including:
- Six airbags
- ESP 9.3 suite with rollover mitigation
- Hill-hold and hill-descent control
- Rear disc brakes (in higher variants)
- ISOFIX child seat mounts
In addition, the Roxx brings ADAS Level 2 features, a first for the Thar range. These include adaptive cruise control, autonomous emergency braking, lane departure warning, lane keep assist, traffic sign recognition, and more.
On the tech front, it impresses with:
- Twin 26.03 cm digital screens — one for infotainment and another for the driver’s display.
- Adrenox connected car suite with Alexa integration, offering remote commands, navigation, and 83 connected features.
- 360° camera with blind-view monitor and obstacle view, helping in both city parking and tricky off-road trails.
Variants, Colours, and Pricing
The Mahindra Thar Roxx is offered in six trims — MX1, MX3, MX5, AX3L, AX5L, and AX7L — with petrol and diesel options, manual and automatic gearboxes, and both RWD and 4×4 setups.
Prices for the Roxx currently range from around ₹12.99 lakh to ₹23.39 lakh (ex-showroom, India), depending on the chosen variant and drivetrain. This makes it slightly more premium than the standard Thar, but the added features and comfort justify the difference.
Colour options include Nebula Blue, Everest White, Tango Red, Deep Forest, Burnt Sienna, Battleship Grey, and Stealth Black, with dual-tone roof choices available in select trims.
The Value Proposition
The Mahindra Thar Roxx is more than just an off-road icon; it is a complete package that blends rugged capability with modern luxury. Its strengths include:
- Premium design with the largest alloys and panoramic sunroof in the segment.
- Feature-loaded interiors rivalling more expensive SUVs.
- Proven engines with advanced 4×4 hardware.
- Top-tier safety with Bharat NCAP 5-star rating and ADAS Level 2 tech.
For buyers who loved the Thar’s adventurous image but wanted more comfort, sophistication, and features for everyday use, the Roxx is the ideal upgrade.
Final Thoughts
The Mahindra Thar Roxx sets a new benchmark in India’s SUV space. By combining the Thar’s legendary off-road DNA with premium features, advanced safety, and modern technology, it delivers strong value for its price. Whether you’re navigating the city, taking a weekend trip, or heading into the wild, the Roxx offers versatility that few SUVs can match.
