If someone had told the Eicher board members back in the early 2000s that their beloved Royal Enfield would one day sell more than 70,000 bikes in a month, they wouldn’t have believed their ears. Now though it’s a usual affair for the bike-maker. In February 2018, the company despatched 73,077 units, registering an overall growth of 25 per cent in comparison to the sales made in February 2017.
Out of the total 73,077 motorcycles sold, 71,354 were sold in India, which in comparison to February 2017’s figure of 56,737 is a growth of 26 per cent. Exports at 1,723 units is a 1 per cent increase over last Feb’s 1,702.
The company also recently launched a revamped version of the Thunderbird, focussed mainly on the urban rider. It’s called the Thunderbird X, and ups the style quotient of the motorcycle, along with introducing a few firsts for Royal Enfield, including factory-fitted alloy wheels. You can read more about the Royal Enfield Thunderbird X by clicking here.
