Following a successful partnership with MV Agusta in 2016, Motoroyale now ties up with SWM to launch another Italian motorcycle brand in India. Sironi Vergani Vimercate Milano (or Speedy Working Motors), founded in 1971, will have its Superdual 650 on sale in India by the end of this year.
Initially the SWM Superdual 650 will be fully imported, but Motoroyale intends to set up CKD assembly for the bike by 2018. Part of the Kinetic Group, Motoroyale currently has three dealerships in India (Pune, Ahmedabad, and Bangalore) and has plans to expand to Chennai, Delhi, Mumbai, and other major cities.
Known for its off-road motorcycles, SWM has a total of 12 two-wheelers on sale globally. The Superdual 650 will be touted as India’s on-road/off-road bike ideal for touring. It has an 18-litre fuel tank, a dry weight of 186 kilos, and a Husqvarna-derived four stroke, single cylinder 600 cc engine which makes 54 bhp and 5.45 kgm.
Motoroyale’s MD, Ajinkya Firodia, said, ‘I am very excited for our new tie up with SWM. Motoroyale aims to be a multi brand outlet where the bike enthusiasts will get most exciting brands from across the world under one roof. With the launch of MV Agusta last year, Motoroyale showrooms hosted the world’s most premium motorcycles. Now with our new tie up, we aim to give our customers a new segment offering: that of a motorcycle capable of on road and off road riding; as well as long distance touring. The SWM, Superdual 650, our first planned product from SWM shall be India’s first such product. We plan to introduce the SuperDual in India by 2018 by CKD manufacturing and are in the process of setting up its manufacturing and homologation activities. SWM adds yet another feather to our cap and we look forward to the same”.
SWM’s Head of Sales, Sandro Caperelli added, ‘We are very happy to tie up with Motoroyale by Kinetic as we believe that India is a splendid market for automobile and has immense potential for our brand SWM. We deem Kinetic to be our finest partners with their high experience in automobile manufacturing, retail and after sales service.’
