Life today is more than about just finishing tasks; it’s about creating an experience-rich lifestyle by blending work, play, tech and safety into one package. Maruti Suzuki is providing just that, with its latest SUV – the Victoris. It’s an SUV built for young Indians who are defining how we live and perceive things around us, ones who have stopped settling for less.
When you step into any corner of urban India, be it in co-working spaces, boutique fitness studios, art galleries or rooftop cafés, you see how this new Indian generation is seamlessly moving between these roles. Professional in the morning, expressive in the evening, and always active. This is a philosophy that the Victoris very clearly mirrors.
Its design is premium, modern, cosmopolitan and very tasteful. The Victoris commands attention and respect, but doesn’t demand it; it stands out without shouting. It becomes an extension of the driver, one who is expressive but isn’t obvious about it, one who believes in getting work done rather than showing off. In a world where people have to adjust to their cars, the Victoris fits like a glove into the driver’s lifestyle, without making any compromises.
For these young Indians, technology is not an extension, but an integral part of life, so much so that it’s become the operating system for their day-to-day lives. Work calls begin in the car, navigation becomes important to beat traffic, changing schedules are the only constant, and communication never ends. The Victoris not only understands this, but also imbibes and integrates this philosophy as a perfect companion to the driver.
The 10.1-inch infotainment touchscreen blends in seamlessly with the driver’s everyday life. Wireless smartphone connectivity? Check. Smartplay Pro X operating system with in-built apps? Check. Alexa Auto voice assistance? Check. These features aren’t just an extension of the driver’s requirements; they become crucial in the life of a connected individual.
The Victoris can handle your calls, meetings, and music in perfect harmony. It becomes a quiet enabler, running things in the background, while you stay in control of everything.
Between rushing to meetings and attending social gatherings, there is a time which belongs entirely to you. The time between meetings, the minutes before a big pitch or the moments before heading to a big gathering are transformed by the Victoris.
How? Through the immensely capable Dolby Atmos support for the 8-speaker Infinity by Harman sound system. It transforms the cabin into a personalised concert, making it a space to enjoy your mood, energy and just vibe to the music on another level.
Young Indians are always on the move, and safety has become a top priority for them too. The Victoris delivers safety in spades. Be it the 5-star crash test rating from both Bharat NCAP and Global NCAP, six airbags as standard, or even Level 2 ADAS, the Victoris has your back. Modern success isn’t defined by how quickly you can reach your destination; it’s now measured by how confidently and safely you can travel. The Victoris understands and delivers on that aspect.
The Victoris doesn’t just define your lifestyle, it enriches it. Every journey becomes meaningful, the mundane becomes extraordinary, and the standard becomes opulent. With premium design, advanced technology, immersive sound and total safety, the Victoris ensures that it becomes more than just a mode of transport; it becomes a part of your lifestyle.
It’s a car that is an experience. It’s also the one that takes you to multiple enriching experiences.
