Q: What factors do you think have contributed to the strong customer response to the Harrier and Safari?
Vivek Srivatsa: A combination of factors has driven the success of the Harrier and Safari. First and foremost, their design has been a standout – bold, imposing, and distinctly Tata. Our customers appreciate the combination of style and functionality, complemented by a feature-packed cabin that’s both luxurious and practical. Additionally, the emphasis on safety with our high safety ratings has resonated well with buyers who prioritize the well-being of their families. Finally, these models’ consistent performance and advanced technology integration have made them highly sought-after in their segments.
Q: How have the Harrier and Safari evolved to keep up with the demands of modern customers?
Vivek Srivatsa: We constantly refine our offerings to keep pace with customer expectations and technological advancements. With each iteration of the Harrier and Safari, we’ve incorporated feedback to enhance features such as infotainment systems, connectivity options, and comfort settings. We’ve also ensured that the powertrains and drivetrains are refined for a better driving experience, fuel efficiency, and lower emissions. These updates, combined with state-of-the-art safety features, allow us to meet and exceed the demands of today’s SUV buyers.
Q: What sets the Harrier and Safari apart from other SUVs in the market?
Vivek Srivatsa: What truly sets the Harrier and Safari apart is the combination of rugged capability and premium experience. These SUVs are designed for Indian conditions but don’t compromise on luxury. The OMEGARC platform, derived from Land Rover’s D8 architecture, ensures a robust build and impressive handling. Additionally, our emphasis on cutting-edge infotainment systems, panoramic sunroofs, and spacious cabins with thoughtful touches have made them popular among families and adventure seekers alike. Their overall package delivers excellent value for money.
Q: Can you shed light on Tata Motors’ commitment to sustainable and eco-friendly practices, especially with the upcoming all-electric Harrier?
Vivek Srivatsa: Sustainability is at the core of Tata Motors’ strategy, and the upcoming all-electric Harrier is a testament to that commitment. This EV is not just about reducing emissions; it represents our dedication to creating an ecosystem where innovation meets environmental responsibility. With our focus on green energy solutions, we are committed to ensuring that our electric models, including the all-wheel-drive Harrier EV, embody eco-friendliness, cutting-edge technology, and the durability our customers expect from Tata vehicles.
Q: How do you see the all-electric Harrier influencing the EV market in India?
Vivek Srivatsa: The all-electric Harrier is set to be a game changer for the Indian EV market. We anticipate it will broaden the appeal of electric vehicles by addressing two major aspects: performance and practicality. With all-wheel drive, this EV will cater to both urban commuters and those who need a vehicle capable of handling varied terrains. We believe that by introducing an EV that offers both utility and comfort, we will encourage more customers to transition to electric without compromising their lifestyle or vehicle expectations.
Q: What have been some of the most rewarding customer feedback or success stories from owners of the Harrier and Safari?
Vivek Srivatsa: We’ve received a wealth of positive feedback from customers, from stories of memorable family road trips to adventures across India’s diverse landscapes. One of the most rewarding aspects is hearing about how the Harrier and Safari have become integral to our customers’ lives – be it their daily commute or long getaways. Many have shared that they appreciate the reliable performance, the luxurious interiors, and the peace of mind that comes with knowing they are driving a safe and robust vehicle. Such feedback reinforces our efforts to continually enhance our vehicles.
Q: What kind of features can we expect in future Tata SUVs, especially in terms of technology and comfort?
Vivek Srivatsa: Future Tata SUVs will continue to push the boundaries of technology and comfort. You can expect more advanced driver-assistance systems (ADAS), enhanced connectivity with seamless smartphone integration, and more AI-driven features for personalized user experiences. We’re also looking at incorporating more sustainable materials in our cabins and ensuring that our vehicles come equipped with the latest in infotainment and safety technologies. We aim to create a comprehensive experience that aligns with global standards and meets the ever-evolving demands of our customers.
Q: Lastly, what is your go-to audio medium for those long drives?
Vivek Srivatsa: I enjoy a mix of genres, from business and innovation podcasts to ones that explore history and storytelling. It depends on my mood, really. Podcasts are a great way to stay informed and inspired, and I find that they make long drives not just enjoyable but also enriching.
