Luxury automaker Bentley has officially commenced operations in India under a strategic partnership with the Škoda Auto Volkswagen India Private Limited (SAVWIPL) group, which will oversee the brand’s sales, service, and customer experience. The move marks a significant expansion for Bentley in one of the world’s fastest-growing luxury car markets.
Bentley India will debut with three new dealerships in major metropolitan hubs, starting with Bengaluru and Mumbai, followed by New Delhi. These showrooms will embody Bentley’s hallmark blend of British craftsmanship, cutting-edge performance, and bespoke luxury, catering to India’s ultra-high-net-worth individuals (UHNIs).
The partnership with SAVWIPL—which already manages brands like Audi, Porsche, and Lamborghini in India—strengthens Bentley’s local foothold. Piyush Arora, MD & CEO of Škoda Auto Volkswagen India, emphasized the significance:
“Welcoming Bentley completes our portfolio, bridging German engineering with British elegance. India’s luxury market is evolving rapidly, and this collaboration ensures unparalleled customer experiences.”
Jan Bures, Executive Director of Sales & Marketing at SAVWIPL, added:
“The UHNI segment in India is expanding, and Bentley’s entry under our stewardship will redefine luxury automotive standards.”
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Bentley has long been a favorite among India’s elite, from business magnates to Bollywood stars. By leveraging Škoda-VW’s established dealer network and service expertise, Bentley aims to enhance accessibility and after-sales support, potentially boosting sales in a market where demand for ultra-luxury vehicles is surging.
With India’s luxury car segment projected to grow, Bentley’s localized operations—backed by SAVWIPL’s infrastructure—position the brand for long-term success. The new dealerships will offer customization options, exclusive ownership benefits, and concierge-level service, aligning with global Bentley standards.
As Bentley India accelerates its presence, the alliance signals a new chapter for luxury automotive retail in the country—one where heritage meets hyper-growth.
