The GV90 is Genesis’ biggest swing yet at the luxury SUV establishment. It’s a huge, all-electric flagship packing 657 bhp, a 123.5 kWh battery and, in its most extravagant form, coach doors and a four-seat lounge. Genesis is pitching it not just at the likes of Mercedes-Benz and BMW, but at the very top end of the luxury SUV market, where Bentley and Rolls-Royce traditionally rule the roost.
At 5,285mm long, 2,030mm wide and with a 3,245mm wheelbase, the GV90 is a seriously large SUV. It is also the first full-size flagship SUV from Genesis and sits on a new eMP platform developed specifically for the brand’s flagship. Despite its size, Genesis has fitted it with rear-wheel steering and a multi-chamber air suspension, while thick acoustic glass is used to make the cabin as quiet and cosseting as possible.
Power comes from a dual-motor, all-wheel-drive setup producing a combined 657 bhp, and 800 Nm. Both the GV90 and its more extravagant GV90 Neolun use the same powertrain. Feeding those motors is a massive 123.5 kWh battery, which Genesis says can deliver around 500 km of real-world range in the seven-seat GV90 based on its internal testing. Connect it to a 350 kW DC fast charger and a 10 to 80 per cent charge takes just 22 minutes.
The design is suitably imposing, but Genesis hasn’t gone down the usual route of making a flagship SUV look unnecessarily aggressive. Instead, the GV90 carries a clean, elegant, rounded shape inspired by its ‘Neolun’ concept. Up front are Genesis’ signature two-line headlights, while the enormous SUV can be specified with 24-inch forged monobloc alloys.
But the regular GV90 is only half the story. The GV90 Neolun takes the same basic formula and turns the luxury dial all the way up. Its party trick is a set of coach-style rear doors that open independently of the front doors, creating a huge, unobstructed opening without a conventional visible B-pillar. Genesis calls the system the ‘Neolun Arch Gate’ and has reinforced the structure with high-strength steel and additional safety measures to compensate for the missing pillar.
Inside, the Neolun can be configured as a four-seat executive lounge. Its front seats can rotate 180 degrees when the vehicle is stationary, allowing occupants to face those in the rear. There are also heated wooden floors, retractable blinds, a refrigerator and pop-out tables, while the standard GV90 offers three rows with six- or seven-seat configurations depending on specification. And the tech is just as extravagant. A 23.6-inch OLED screen handles the main digital interface, and it can rise by 90 mm when the car is parked to become a 24.6-inch screen for watching content. There’s also a 25-inch head-up display, Pleos Connect UI for the infotainment and a Bang & Olufsen 3D sound system with 25 speakers.
Genesis hasn’t released final pricing yet, but expectations put the standard GV90 in the region of $100,000 (Rs 80 lakh, in the USA), while the ultra-luxurious Neolun could push well beyond $150,000 (Rs 1.3 crore). It is expected to arrive in early 2027, although market-specific launch details are still to be confirmed.
