With a presence in 22 states across the country, Mahindra First Choice appears to be getting stronger. The multi-brand workshop has just crossed the 1 million car services mark. And the company aims to be in the top three choices for servicing out-of-warranty cars by 2018.
In order to celebrate the feat, First Choice has organised a month-long “You’re in a million camp” from December 11 onwards. Said camp includes free 360-degree check-up, discounted services, free service packages, and exciting prizes.
A total of 328 workshops are currently set up, and with skilled technicians and strict quality control, First Choice can handle service requirements of most cars, especially the ones from Mahindra, Tata, Maruti, and Hyundai. The company also maintains that getting a car serviced at First Choice can be up to 20 per cent cheaper than authorised workshops.
The future looks bright as First Choice is looking at various tie-ups, and has already launched a service aggregator platform called CARWORKZ. With that set, the idea is to take the number of service outlets to a strong 1200.
