“To create the very best from the very best”
– Wilhelm Maybach
Luxury has a new address with the launch of electric Maybach in India.
Mercedes-Benz India has a new product in their India portfolio under Mercedes-Maybach, a brand synonymous with opulence and unrivalled craftsmanship. They have launched their first-ever all-electric luxury SUV in India — the Mercedes-Maybach EQS 680 SUV, priced at INR 2.25 crore. This grand debut marks a monumental shift for the legendary marque as it blends Maybach’s iconic heritage with the future of electromobility in India.
The EQS 680 SUV is a vehicle that honors Wilhelm Maybach’s principle of blending beauty with perfection. The SUV is built on the technological brilliance of the Mercedes-EQ’s EQS platform but adds the signature Maybach touch: technical precision paired with extravagant luxury. The result? A sleek, powerful electric SUV that doesn’t just cruise — it glides.
Sporting an upright Mercedes star on its hood, the EQS 680 SUV proudly showcases a distinct black panel front, which carries Maybach’s emblematic grille into the electric age. The brand’s hallmark two-tone paintwork adds an extra layer of sophistication, while chrome accents and the iconic Maybach pattern ensure that the SUV is as breathtakingly exclusive as it is unmistakable on the road.
With stunning 21-inch alloy wheels (and 22-inch ones set to follow), illuminated running boards featuring the Maybach emblem, and a mesmerizing light show from the DIGITAL LIGHT system, the EQS 680 SUV guarantees to turn heads — whether it’s on city streets or a star-studded red carpet.
The EQS 680 SUV’s interior doesn’t disappoint. Featuring the MBUX Hyperscreen that spans across the dashboard, the cabin is a blend of cutting-edge tech and artisanal luxury. Soft Maybach Exclusive Nappa Leather lines the seats, while sustainable wood trims and rose gold accents transport passengers into a realm of elegance.
The lounge-like rear seating is equipped with massage functions, ventilation, and neck and shoulder heating, all ensuring that passengers experience the peak of luxury while cocooned in Maybach’s holistic comfort zone. Let’s not forget the signature calf massage function — because why should your legs miss out on all the pampering?
For those stepping into the EQS 680, the experience begins before you even touch the door handle. Thanks to an intuitive automatic door-opening system, the doors open as you approach — because nothing says luxury like doors that welcome you in. Once seated, drivers can close the doors with just a tap on the brake pedal.
Mercedes-Maybach doesn’t just care about luxury, it cares about sustainability. The EQS 680 SUV comes with interior elements like Econyl carpeting made from recycled materials such as fishing nets and secondary steel and aluminum in its construction. Even the Nappa leather inside is vegetable-tanned using coffee bean shells, promoting an eco-friendly approach without compromising on luxury.
Mercedes-Maybach’s EQS 680 SUV redefines what it means to be both luxurious and electric. With features like cutting-edge MBUX technology, a zero-emission powertrain, and the kind of attention to detail that only Maybach can deliver.
Maybach has entered the electric age, and it’s doing it with grandeur, style, and unmistakable luxury.
