MINI India has introduced its new ‘Mod My MINI’ customisation programme, giving owners the opportunity to make their cars even more individual. Designed around MINI’s long-standing belief that no two MINIs should look alike, the programme offers a curated selection of colours, decals and accessories for the Cooper and Countryman families.
The initiative allows customers to personalise both brand-new and existing MINIs, with options extending across several exterior elements, including the roof, mirror caps, spoilers and brake callipers. Owners can choose from more than 100 classic MINI paint shades, alongside exclusive thematic decals and a range of original MINI accessories.
View this post on Instagram
With the extensive choice of combinations, MINI says customers can create more than 2.5 million unique configurations, making it possible for almost every car to have its own distinct identity. Whether owners want subtle changes or something considerably more expressive, the programme is designed to give them the freedom to create a MINI that reflects their personality.
Commenting on the programme, Hardeep Singh Brar, President and CEO, BMW Group India, said, “MINI has never been just a mode of transport; it is a declaration of personal style.” He added that the programme puts the design canvas directly in the hands of owners, allowing them to define their vehicle’s identity through factory-backed customisation.
The customisation options are also designed to retain MINI’s premium standards. Official decals installed as part of the programme come with a 24-month warranty from the date of installation, giving customers additional peace of mind when personalising their vehicles.
The programme is available through MINI’s authorised dealer network, with customers able to explore the full range of customisation options, check availability and begin creating their own MINI. The brand currently has 17 sales touchpoints across 16 cities in India.
With ‘Mod My MINI’, the brand is essentially turning its cars into blank canvases for their owners. And with more than two million possible combinations, the chances of seeing another MINI exactly like yours should be pretty slim.
