Renault India has showcased its latest design centre, located in Chennai, Tamil Nadu. The result of an investment of 1.5 million Euro (Rs 14.68 crore), this 1500 square meter facility is the French car maker’s second largest global design studio after its flagship in Paris. Additionally, the automaker has stated that they are committed towards the Indian market and expect to launch five new products over the next two years.
“India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs, and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group’s global projects. By leveraging local talents and insights, this centre will play a key role in shaping Renault’s future mobility solutions. Its strategic location – at the heart of RNTBCI’s excellence hub – also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes ” stated Laurens van den Acker, Chief Design Officer, Renault Group.
As a celebration of its inauguration, Renault unveiled the Rethink – a sculpture designed and built within RDCC intended to symbolise the integration of French and Indian culture, as well as traditional and digital design techniques. Bearing the basic silhouette of an SUV, the Rethink features screens that display abstract patterns that are a big part of the design process, as well as words in both English and Devanagari script.
The Renault Design Centre Chennai is equipped with the latest technology creating an ultra-modern environment tailored for innovation and creativity and offers:
An Immersive Exhibition Space – A high-tech environment designed for 3D model evaluation and virtual reality experiences, allowing teams to visualise and refine their concepts in real time.
A Next-Generation Visualisation Studio – Featuring advanced software and digital tools, this studio enables real-time design development and immersive, high-definition presentations.
A Creative Collaboration Zone – A dynamic, open space designed to encourage brainstorming, co-creation, and agile teamwork, fostering a fluid exchange of ideas.
High-Performance LED Wall – A massive 8.5m x 2.4m LED display (2 x 16/9 format) that delivers high-impact, crystal-clear presentations, used for both local and global projects.
Advanced Virtual Reality Integration – Three high-resolution VR setups provide hyper-realistic virtual reviews, allowing designers to interact with their creations in fully immersive environments before moving to physical prototypes.
A harmonious blend of European and Indian Design – The philosophy of the studio, defined as Tactile Confluence, merges sleek, modern European architecture with distinct Indian cultural influences, creating an inspiring and meaningful workspace.
A ‘people-first’ design approach – The innovative layout includes WE/ME Zones, flexible areas that allow designers to step away from their desks, reset their thinking, and collaborate in a more creative, stimulating setting.
