Photographs by Siddharth Dadhe
Once the darling of Bollywood, the Audi Q7 was the go-to luxury SUV for celebrities, cricketers, and industrialists alike. It symbolised status, style, and sophistication. Over time, however, the spotlight shifted to other contenders, leaving the Q7 to settle into a more understated role. Despite this, Audi has kept the Q7 alive and well, even as the Q8 now stands as the brand’s flagship SUV. The continued existence of the Q7 is a testament to its enduring appeal and the confidence Audi places in its design and engineering.
The Audi Q7 offers immense value, especially in the high-end luxury SUV segment. It combines size, performance, and practicality in a package that remains relevant even after multiple generations. While its competitors may opt for bold, aggressive designs, the Q7 continues to deliver understated elegance — a trait that has defined its legacy. The latest iteration of the Q7 is essentially a facelift of the previous generation. Audi has introduced subtle design changes to modernise its appearance without straying far from its iconic look. This strategy ensures that the Q7 remains instantly recognisable as an Audi while exuding timeless sophistication.
From the front, the updated Q7 features a revised grille with DRL units flanking the iconic Audi logo. Notably, the logo itself has transitioned to a flat 2D design, aligning with the broader Volkswagen Group’s move toward modern minimalism. The LED headlights and taillights have also been refreshed, giving the Q7 a more contemporary edge. While the SUV retains its classic SUV form, it’s clear that Audi has opted for refined design over revolution. The side profile remains unchanged, continuing its clean and sculpted lines. The Q7’s size is cleverly disguised by its sleek edges, making it appear more compact than it actually is. At the rear, the taillights retain their signature design, integrated seamlessly into the tailgate—a hallmark of the Q7’s design across generations. Audi offers five color options for this generation: Glacier White, Samurai Grey, Mythos Black, Waitomo Blue, and the newly introduced Sakhir Gold, which comes at a premium of ` 1 lakh.
Getting inside the Q7, you’re greeted by a luxurious tan interior, a departure from the usual black. This choice adds a touch of warmth and sophistication, elevating the overall ambiance. The seats, wrapped in premium leather, offer excellent comfort and support, making long drives a breeze. The dashboard features a mix of modernity and tradition. While the displays are bright, intuitive, and responsive, they lack the size and visual impact of some competitors. Audi has retained physical buttons for key controls, offering a practical balance between touch-based functionality and tactile usability. One notable drawback, however, is the absence of wireless phone connectivity, although the inclusion of a wireless charging pad and strategically placed USB ports minimises cable clutter.
Gloss black finishes dominate the cabin, lending a premium feel but attracting fingerprints and dust. Despite minor shortcomings, the Q7’s interior exudes quality, with impeccable fit and finish that justifies its luxury badge. Space has always been a strength of the Q7, and this generation is no exception. All three rows offer ample legroom and headroom, with the third row best suited for children or shorter adults. The Q7’s boot space is also commendable, even with all seats in use, providing enough room for essentials. Audi’s attention to detail is evident in every touchpoint, from the soft touch surfaces to the sturdy door handles. The Q7’s cabin is not just a place to sit but a space to experience luxury.
Under the hood, the Audi Q7 features a robust 3.0-litre V6 petrol engine producing 335bhp and 50.98 kgm of torque, paired with an eight-speed automatic transmission and Audi’s signature Quattro all-wheel-drive system. This setup delivers smooth, effortless performance, making it ideal for both city commutes and highway cruising. The engine is a significant upgrade from the previous 2.0-litre unit, providing more power and a more engaging driving experience. While a hybrid option would have been a welcome addition, the petrol engine offers sufficient punch and refinement to satisfy most buyers in this segment. Gear shifts are seamless, and the Q7 accelerates with grace, offering a spirited yet composed ride.
The Q7 has always been a road trip favourite, and this generation continues that tradition. Its ride quality is exceptional, absorbing bumps and undulations with ease. The Quattro system ensures confidence-inspiring handling, whether you’re navigating tight corners or cruising at triple-digit speeds. The steering is precise, and the SUV remains planted even at high speeds, making it a joy to drive on highways and twisty roads alike. Passengers, too, benefit from the Q7’s refined suspension setup, enjoying a smooth and comfortable ride regardless of road conditions. The SUV’s ability to combine performance with comfort is a hallmark of its appeal.
While the Audi Q7 excels in many areas, it does face stiff competition in the luxury SUV market. Rivals offer larger screens, more advanced infotainment systems, and hybrid powertrains, which could sway tech-savvy buyers. However, the Q7’s strength lies in its overall package. It offers a harmonious blend of performance, luxury, and practicality at a price point that undercuts many of its competitors. Audi’s commitment to quality is evident in every aspect of the Q7. From its meticulously crafted interior to its well-tuned powertrain, the Q7 embodies the brand’s philosophy of understated excellence. It may not be the flashiest SUV on the market, but it remains one of the most well-rounded.
The Audi Q7 is not just a car; it’s a legacy. While it may no longer dominate the spotlight as it once did, it continues to deliver where it matters most. Its size, performance, and practicality blend makes it an excellent choice for those seeking understated luxury. In a segment where bold designs and flashy features often steal the show, the Q7 stands out for its subtle elegance and enduring appeal. It’s a car that doesn’t need to shout to be noticed—a true testament to its timeless design and engineering excellence. For those who value quality, comfort, and performance over gimmicks, the Audi Q7 remains a top contender. It’s a car built not just for today but for years to come, embodying the very essence of what makes Audi a leader in luxury automotive design.
